Minimum Advertised Price (MAP) Policy

La Par Lifestyle Minimum Advertised Price (MAP) Policy

Effective Date: October 31, 2024

La Par Lifestyle is dedicated to maintaining the premium reputation of our brand and ensuring a fair and competitive market for all our wholesale/distributors. To achieve this, we have implemented a Minimum Advertised Price (MAP) Policy, which applies to all wholesale partners and distributors of La Par Lifestyle products.

1. Purpose of the MAP Policy

The MAP Policy is designed to:

  • Protect the integrity and value of the La Par Lifestyle brand.
  • Support our wholesale partners by maintaining a level playing field.
  • Prevent price-based competition that can undermine the quality image associated with our products.

2. Scope of the Policy

  • This MAP Policy applies to all La Par Lifestyle products sold by authorized distributors and resellers.
  • The policy covers all forms of public advertising, including but not limited to websites, social media platforms, email marketing, print advertisements, and any other forms of digital or physical promotional content.
  • The MAP Policy does not apply to the price at which La Par Lifestyle products are sold in-store or during direct customer transactions. Resellers may sell products at any price they choose; however, the advertised price must adhere to this policy.

3. MAP Guidelines

  • The minimum advertised price for each product is determined by La Par Lifestyle and will be communicated in the wholesale price list. Wholesalers/Distributors are required to adhere to the specified MAP for each product.
  • Discounts, promotions, or offers that effectively advertise products below the MAP are prohibited. This includes any form of price display that indicates or implies a price lower than the MAP, such as “click for price,” “see price in cart,” or discount codes that result in a price below the MAP.
  • Advertisements that bundle La Par Lifestyle products with other products or offer discounts in a way that reduces the advertised price of our products below the MAP are not permitted.

4. Promotions and Exceptions

  • La Par Lifestyle may occasionally run promotions or offer special pricing that may be exempt from the MAP Policy. During these periods, we will notify all authorized distributors in advance and provide specific details and guidelines.
  • Any request for participation in promotional events or clearance sales must be pre-approved in writing by La Par Lifestyle.

5. Monitoring and Enforcement

  • La Par Lifestyle actively monitors the advertising practices of our distributors to ensure compliance with this MAP Policy.
  • Violations of the MAP Policy will result in the following actions:
    • First Violation: A written warning and requirement to correct the violation within a specified time frame.
    • Second Violation: Temporary suspension of the distributor’s account and wholesale privileges.
    • Third Violation: Termination of the distributor’s account and permanent revocation of all wholesale privileges.

6. Reporting Violations

  • Wholesalers/Distributors are encouraged to report any known or suspected violations of this MAP Policy to La Par Lifestyle. All reports will be investigated, and confidentiality will be maintained to the extent possible.

7. Policy Modifications

  • La Par Lifestyle reserves the right to modify, update, or enforce the MAP Policy at its discretion. Any changes to the policy will be communicated to all distributors in writing and will be effective immediately upon notification.

8. Acknowledgment

  • By purchasing and reselling La Par Lifestyle products, you acknowledge and agree to comply with this MAP Policy. Failure to adhere to these terms may result in the termination of your wholesale agreement and possible legal action.